Traditionally, the information and frequency of marketing programs was the exclusive domain of external agencies such as advertising and marketing research firms. However, with the advent of social networking, it is becoming possible to make use of web-based technology to encourage interactive communication. This really is often referred to as consumer generated media, because it is driven by end-users. Social networking marketing is therefore, the technique by which businesses utilize social online media channels, to connect using their target markets.
Social networking marketing also involves social networking optimization or SMO. It is known in this way, because its emphasis is on achieving website optimization, which can be the method of improving a site’s visibility on the web. Social networking includes social networking sites such as Facebook, Twitter, LinkedIn, MySpace, blogs, video sharing such as YouTube, social bookmarking sites like Digg, Reddit, presentation sharing, photo sharing and the ever popular Meetup website. It can be synonymous with Social Network Marketing. This calls for the utilization of social networking sites to advertise products and services, as well as to engage in public relation activities.
By using a technique called viral marketing, marketers are able to use these websites to enhance product sales, and increase brand awareness. This marketing method is referred to as being viral because basically, it is passed from one individual to another, via the social network sites متابعين. Texting, images, video clips, and games, are simply a few of the tools utilized in viral marketing promotions. The success of a viral marketing program is determined by targeting and emphasizing individuals with large social networks, who’ve an important influence on their network. This can make certain that the advertising message gains optimum visibility.
Social networking marketing is increasingly being seen by business owners, being an important part of the integrated marketing program, that may assist them in growing their business. Studies indicate that business owners, who commit no less than 6 hours each week on social marketing programs, have already been in a position to generate at the very least 50% more exposure because of their business. Along with this specific, they’ve been able to attract more traffic with their website, gain qualified leads, and create new business partnerships.
To get going with social networking marketing, you’ll obviously have to become listed on one of the top social networking sites. In a April 2010 Social Media Marketing Report by Michael Stelzner, experienced marketers identified Twitter as their number 1 social networking platform, with blogs following closely in second place. For beginner marketers, Facebook is ranked as their number 1 choice closely followed closely by Twitter and LinkedIn.
One important way in which you may maximize the main benefit of utilizing a social networking site, is to build relationships. If you should be using Twitter, for example, you can start seeking out the utmost effective tweeters in your niche and even yet in your local area. Having identified these individuals, then you’re able to begin participating in discussions, and become involved in the promotion of important events and products. Also be sure to react to tweets, and encourage retweeting around possible.
Other benefits to be derived from social marketing effectively include getting marketing feedback, as well as linking with key players in the industry. These links will obviously be cross-cultural, as well as international and will therefore extend your market penetration.
Social network marketing is very consumer focused. Through the utilization of social networking, it is possible to place the spotlight on what folks need, as opposed to on persuading them to get something which you’ve already produced. The feedback you get is able to guide your product development, and focus your marketing efforts on what is crucial that you your bottom line.