The standard marketing model was to obtain as much eyeballs on your product or service’s message as you can and hope that the percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional forms of marketing are no longer effective as much consumers have become blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A current survey found that only 14% of individuals trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.
Marketing on the Internet was originally made popular by utilizing Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still an advisable strategy, SEO has been updated by Web 2.0 strategies, such as for example social networking marketing. Social networking marketing is when companies utilize Web 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The main benefit of web 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is so it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate with their customers.
The days of broadcasting your product or services message out to the masses and dreaming about a reply are gone. People don’t want to buy from nameless, faceless companies. Not only are consumers paying attention to the ‘man behind the curtain’, but they also want to know what others are saying about your product or service. A current study concluded that 80% of US Internet using moms were influenced by word-of-mouth from friends and family when coming up with a purchase decision. No other media platform enables small businesses to take advantage of consumer word of mouth advertising like social networking marketing.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The main benefit of social networking marketing is that you will are able to connect with networks of potential customers that you would otherwise struggle to encounter utilizing other traditional marketing techniques and even SEO.
Word of Mouth Marketing- Person to person marketing happens to be the absolute most influential way to generate sales. With social networking marketing سيرفر بيع وزيادة المتابعين في أفريقيا والشرق الأوسط, you can create raving fans who will voluntarily promote your product and services with their networks of friends. Needless to say, if your product or service is poor, you may suffer the reverse benefits of this.
Brand Awareness – Branding your company using social networking marketing is a lot simpler, faster, and more affordable to attain than the traditional advertising medium or even website marketing.
Customer Retention – Web 2.0 platforms are an ideal places to keep in touch with your web visitors about services, special promotions, or merely to educate them on your business. Through consistent, FREE communication, you can keep your company before your customer’s eyeballs which will consequently cause repeat business and referrals. Remember, the main element to this type of communication is usually to be content rich; don’t use these avenues to pitch your product or service.
Rapid Results – The effective and successful implementation of a social media marketing plan can provide almost immediate results for the business. This increase may be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your web visitors disappear when the ads set off air, these web 2.0 platform benefits will continue long-term provided that the communication and updating of one’s social networking presence is maintained.
Why Aren’t More Businesses Utilizing Social Media Marketing?
Truth be told, most businesses don’t know how to create or implement this type of strategy. What options to business owners have when seeking to produce & implement a social media marketing plan:
Hire an employee- while leveraging the time, experience, and services of others is just a smart way to complete business, often times this strategy fails. Why? Ultimately, it is around the small business owner to produce the master plan and manage the employee. However, most business owners don’t understand web 2.0 enough to produce a plan and haven’t a hint how to handle the employee. Plus, paying a member of staff increases your labor costs, your payroll taxes, your benefit, etc…
Outsource- outsourcing is just a better alternative to hiring a member of staff as you won’t need to hire, train, manage, and pay a member of staff to perform these functions. However, there is a cost for these benefits. Outsourcing these services can be extremely expensive. I’ve known social networking companies to charge over $1,000 to produce a Facebook Fan Page. This task takes, at most of the, 20 minutes to set up. Again, the issue revolves around education. If you understand how social networking marketing works, then you shouldn’t hire or outsource the tasks unless you’re prepared to overpay.
Do it yourself- The truth is learning the fundamentals of social networking, creating an idea, and implementing the master plan is just a task that every business owner is capable of performing. Choosing the best training programs that will show you step-by-step how to produce and manage web 2.0 platforms is paramount as is utilizing software that will permit you to manage all your accounts from one particular location. With a little an investment in education, you can produce your individual web 2.0 marketing plan. With a little research, you’ll find an all-in-one do-it-yourself social networking dashboard that will permit you to perform your online 2.0 marketing in less than 10 minutes a day.