It’s no real surprise that social media marketing has turned into a powerful marketing strategy of its own. Entities including international corporations to local businesses all have a presence on multiple social media marketing platforms. The viral nature of social media marketing makes it the quickest method to promote content and promulgate information. With over 4.2 billion people accessing social media marketing on mobile devices, it is required for businesses to advertise valuable and awe-inspiring content. 2014 is the year of the mobile wallet – an effective and advanced direct marketing channel that can help businesses generate new leads, gain more traffic, and increase customer loyalty.

What is Mobile Wallet?

It’s a software where all payment and nonpayment wallet content which can be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons to their mobile wallet and the technology solves the remaining equation. As customers approach stores, relevant information automatically appears on their phone’s lock screen and provides them with one-swipe access to the relevant mobile pass. This allows great value and convenience for consumers and helps drive in-store traffic for businesses. In other words, a mobile wallet allows for private interactions with customers that helps businesses cement their brand presence.

The New Direct Marketing Channel

There’s surging demand for businesses to offer wallet solutions that help consumers better organise and access content within their smartphones. Studies show that 94% of loyalty program members want communications from programs they take part in, and 67% would join loyalty programs if they could subscribe instantly. It is clear that the demand for smartphone wallet solutions is high.

And the mobile wallet is really a game changer in the marketing realm. Businesses can produce and deliver personalised and unique content predicated on consumer preferences and spending behaviour. For example, shoppers who frequently purchase a certain brand of chocolates may receive notifications of discounts on that brand or even deals on related goods. Even information gathered on social profiles may be used to create tailored messages to consumers – messages that are more relevant, effective, and lead to real, measurable action.

The difficulty in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have access to a big data, such as number of wallet content put into smartphones, quantity of transactions happening, and far more in-depth analytics. This information is valuable and may be used to greatly help businesses advance their marketing game plan.

Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they could only be used once and are discarded. Despite mobile wallet coupons are redeemed, businesses can update them to produce future discounts and clients are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies in just a single campaign.

The Mobile Wallet and Social Media Marketing

To capitalise on the viral top features of social media marketing requires businesses to produce content that’s not merely awe-inspiring but in addition drives users to talk about it making use of their social networks. Word of mouth is more powerful than one can see right now, which explains why combining mobile wallet with social media marketing is an incredibly effective marketing tactic that may increase brand visibility. Execution is essential – including timing, relevant messaging, and the right audience.

Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on their social media marketing pages where customers can immediately add mobile wallet content with their devices. Or even work with a Facebook Pass to automatically produce a personalised pass, and add straight with their mobile wallet. Clients are then able to talk about it of their social support systems, which in the present day and age, can lead to exponential and explosive exposure.

Mobile is the area where businesses need to achieve authority, especially with the increased reliance on mobile shopping and mobile payments. It is estimated that within the next 5 years, 50% of smartphone users will pay on their mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social media marketing marketing strategies.

Paul Tomes invites you to offer the mobile wallet a spin and integrate into your social media marketing marketing.

You are able to design your mobile wallet content utilizing the PassKit Pass Designer. It’s an intuitive visual web interface, enabling you to tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your selected social media marketing channels.