Maybe you have looked at YouTube like a social networking website? No? You’re one of many! Many businesses do not see YouTube like a way for connecting with and attract potential clients, but this really is where you are able to gain a benefit by creating a profile and implementing an effective SEO strategy.
Keyword Rich Video Descriptions
Your video descriptions are divided into 2 sections – the 27 character enticing line, and then a bulk text, which becomes visible after clicking “More Info” ;.In terms of SEO, adding a clickable link in the first 27 characters could be highly beneficial. It is also important to include relevant SEO keywords in all of your video descriptions.
SEO Link Usage
It is essential to include links on your YouTube profile page and on your video “view pages”, as this is good for SEO along with attracting potential customers to other areas of your business. These links should take users to your other social networking profiles, your blog and most of your company website. On your own YouTube profile page, links could be within the SEO of your “About Me” section or on customized tabs and banners.
Keyword Rich Video Titles
When it comes to SEO in naming any videos you’ve uploaded to your YouTube profile page, it is essential to make use of relevant keywords in the title The best SEO blog. It’s also wise to try and include the word “video”, as this really is helpful for SEO when it comes to specific searches.
Keyword Rich Video Transcripts
As videos are currently invisible to locate engine spiders (thanks to YouTube converting all video files to Flash, making SEO a nightmare), video transcripts are an effective way of increasing the visibility of your videos. Post a keyword rich transcript in your video description, underneath the 27-character mark, to improve your SEO.
Keyword Rich Tags
YouTube offers the capability to include tags for all your videos you upload and, permanently SEO, here is the perfect place to include some relevant keywords. There is a control on the amount of tags you’re allowed per video, so choose only the most appropriate or better ranking keywords.
You must always allow comments and embedding for the YouTube videos, as this assists to increase link popularity (which most of us know is ideal for SEO). It is essential to monitor for rude comments and spam, but encouraging audience participation can be a good way to increase brand visibility.
What lots of people do not realize is that YouTube is the next largest internet search engine, behind Google, so having a profile and implementing an effective SEO strategy is so important these days to get your business noticed. Your good page rankings on YouTube will correlate to the search engines, pushing the requirement for effective SEO even further.